UX Researcher, Product Inclusion
Apple AI/ML
Hi, I’m Gurusha. I help AI products win with every user.
I’m a UX researcher in product inclusion and accessibility. At Apple AI/ML, I run qualitative studies with diverse users to make AI work for everyone.
Because I combine a HCI Master's with an MBA, teams count on me to turn real-world user friction into actionable insights. That hands-on research is what drove a 15% gain in gesture accuracy on AirPods Max.
Before Apple, I led research on an agentic AI product at EcoWiz Global, studied meningioma patients’ needs for Pathcheck Foundation, and co-designed an AI journal with blind and low-vision users at DePaul. Earlier, as a top 1% performer at Deloitte, I led consumer insights for P&G, L’Oréal, and Colgate.
Fun fact: This is where it started. At Google Solve for X, our team of 7 imagined 20+ robot concepts for older adults. I presented the pitch. Over a decade later, every study I run continues to start with the user.

Google Solve for X, 2013
In their words
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