About
Hi, I’m Gurusha!
Mixed-methods UX researcher and program lead. At Apple I study how people use voice, gesture, and on-device AI, and I run the data programs that turn what we learn into what the model learns.
How I CAN help YOU
Bring me in for the research, the program, or both
01
Research that de-risks AI decisions
Mixed-methods work on how people trust, adopt, and hand control to AI. Evaluation, study design, ground truth for models that meet real humans.
02
Programs that ship research at scale
Study protocols, data-collection standards, and participant operations across countries and languages. What the team learns becomes what the model learns.
03
Strategy teams can act on
Research turned into roadmaps for Fortune 500 clients and AI teams. Executive readouts that end with a choice, not a summary.
Off the clock
Three things I’ll talk about for too long
Ballet, and any excuse to dance
Trained in ballet, and I still take any excuse to dance. It is where precision and joy live in the same hour.
1,700+ days of French
A Duolingo streak kept partly on principle: I’d rather meet the world in its own words than let a model translate it for me.
Down the microplastics rabbit hole
Reading my way through what plastic actually does once it leaves the house, and swapping one habit at a time. Some weeks go better than others.
Currently reading
AI 2041, by Kai-Fu Lee and Chen Qiufan
Ten stories set in 2041, each one followed by the analysis behind it. The chapter on self-driving cars is the one I keep coming back to.
Mixed-methods research and the AI data programs behind it.
© 2026 Gurusha Raskar · MBA in Marketing · M.S. in Human-Computer Interaction, AI specialization